A Flexible Brand System for an Academic Research Study.
The Corporate Accountability for Racial Equity study (C.A.R.E.) was launched in 2020 in response to the global pandemic and racial uprising. Specifically, the study seeks to understand how corporate efforts to achieve racial justice affect Black people’s health and wellbeing. The C.A.R.E. team wanted to create a brand that felt compelling and significant, and ultimately reflected their data-driven approach. To achieve this, we designed a brand system consisting of geometric shapes, vibrant colors, and bold typography that ultimately encourages accountability.
Client
Corporate Accountability for Racial Equity
Services
Brand Strategy
Brand Identity
Landing Page Design
Marketing Materials
Presentation Design
“Natalie's meticulous attention to detail and creative prowess shine through in every project. She crafts designs and branding packages that not only align with our vision but also resonate with our audience, setting a new standard of excellence for our brand identity. Her passion and process ensures meaningful design and that our message is effectively communicated, enhancing our brand presence for years to come.”
Emily Glinsmann
Operations Manager, TMI Consulting/C.A.R.E.
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